Whether you created your website yourself, or paid someone several thousand dollars to build it for you, the question is – is it making money for you? Have you recovered the cost that you initially invested in it? Do you know how many new customers your website will bring you this month and how much net profit will result from those customers?

For the vast majority of businesses with websites the answer to most or all of those questions is either ‘No’, or more  likely, they have no idea.

Unless you are tracking, measuring, and testing every element of your website, and your visitors interaction with your site, then you really will have no way to determine how effective it is and what works and what doesn’t.

There are lots of companies that offer search engine optimization (SEO) services. But most of them seem to think it’s still 1996 rather than 2009!  They are charging people, like yourself, for submitting websites to the search engines and to a handful of (usually worthless) directories. Oh, and maybe they will help and advise on your meta-tags.  That sort of stuff ceased to be effective years ago and demonstrates a lack of understanding of how modern search engines work.

And what about visitor analysis and conversion tracking?

How often do you hear search engine optimization (SEO) companies talk about that?

The reason other SEO companies don’t talk about it is that they either don’t have a clue about what it is or how to do it, or they simply don’t care, because it is far easier to charge a naive customer for SEO services that are easy to do, but simply have little or no impact anymore.

When you come to me to help you with your website I make sure that you can see the return on your investment on every dollar you spend. Everything is tracked, measured and tested. Split testing is carried out repeatedly to fine tune your site to squeeze every last bit of performance out of it.

Visitor interaction is monitored so that you know how your visitor got to your website, what they were looking for, and what they did when they were on your site. This helps identify and fine tune the entry and exit points on your web site and take appropriate action to ensure that the customer is guided into your marketing funnel so that you can guide them towards your ‘call to action’.

And if you aren’t currently getting many (or any) visitors then thats OK. I will provide you with on-page and off-page search engine optimization and marketing that is is highly effective. All of the techniques used are current and based on tried and tested methods that will deliver long-lasting results. Beware anybody that is offering to do SEO and is unwilling to tell you how they are doing it. There are a lot of spammy, flavour-of-the-month methods that can get your site ranked highly one month, then banned the next! The people doing this sort of SEO are as bad as the ones using the out-of-date methods that are no longer effective!

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Filed under: Internet Marketing

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