Prices

The prices listed on the page are typical prices for a small to medium sized web site. Each site will vary in size and complexity and the amount of work involved will vary with it. It should be obvious that I can’t do work on a web site the size of Amazon.com for the same price as I would charge to look at a 25 page web site! When you contact me with details of your site I can give you a more accurate price. In the meantime, please use the prices below as a rough guideline.

I only take on a small number of clients at a time in order to provide the best possible service to each one.  A $200 (Canadian) non-refundable deposit will secure you a space in my calendar for any of the services below. If you don’t see a payment button immediately below then it means that I am probably fully booked. Contact me to secure the next available space.



Keyword Research Package

This is the most important thing to get right!  Put simply, these are the keywords or phrases that you expect someone to be using when they type a search into Google or any other search engine.

You might think that you know what people are looking for, but is it REALLY what they ARE searching for?  If you build a business around something that nobody is searching for then you are doomed to fail.

This package will enable you to identify whether a market you are thinking of entering is a viable one. Or. if you have a current business this package will enable you to check if you are targeting the right keywords, and if you aren’t then you will discover the words and phrases that you should be targeting and take corrective action.

Starting with the keywords or phrases that you believe people will use when seaching on  Google for your product or service I will conduct keyword research to establish the following…

  • How many people are searching for each of your keywords or phrases each day
  • How many visitors you could expect to receive to your site each day if you had a number 1 ranking on Google for that keyword
  • How many competing pages there are in Google (this is what you have to beat to get to the top)
  • Who you have to beat to get in the top 10 (ie. page 1 of Google)
  • What you have to do to beat your competitors
  • Whether your keywords are seasonal, or provide steady all year round consistent traffic
  • The market value of your keywords ie. which are the most valuable keywords

And, in addition to the analysis on your choice of keywords (up to 25 of your own keywords or phrases) I will provide you with a list of keywords in your niche that ARE getting good traffic for your niche, with the lowest levels of competing pages, and the weakest competition. This will enable you to easily enter your market safe in the knowledge that you are targeting keywords that people ARE searching with, that they will bring a good number of visitors to your site each day, and that getting to page one on Google IS an achievable goal.

Price $397
(Canadian Dollars)



On-Page Optimization Package

There are two main parts to search engine optimization, the on-page optimization, and the off-page optimization. The on-page optimization covers all of the factors that are directly within your control on your own website. These include things such as the keywords that you use on the page. Are you using the right keywords? Are you using them in the right places to get the most benefit from them? Are you using your keywords too little or too much? Not enough and the search engines may be unclear as to what your page is all about. Too much and you may incur a penalty. And your keywords are just one of the many factors that you have to get right in order for your web site to stand a chance of ranking well.

The on-page optimization is a critical step in getting your site in the right shape so that it can rank well. As you can imagine, your site isn’t going to do very well if it is full of errors, duplicate content, insufficient, or off-topic content, and if the key things that Google expects to see are missing.

This optimization report exposes the problems on your web site that you are unaware of.  This information is everything your web designer needs in order to correct the on-site problems. Of course I am happy to work with you or your web designer to make sure that these changes are implemented successfully.

If for any reason you or your web designer are unable to make the changes then assistance can be found for you.

PLEASE NOTE: This package also includes the Keyword Research Package as part of the service at no extra cost

Price $795
(Canadian Dollars)



Off-Page Optimization

What others say about you counts for much more than what you say about yourself. Well it does when it comes to the search engines! There are numerous factors that the search engines take into account when deciding where to rank you. There is of course the on-page optimization, but even more important is who links to you, the link text they use, the theme of the site linking to you, and the volume and dispersal of those incoming links.

However, great care needs to be taken when obtaining incoming links. There are numerous things that Google in particular looks at and if you get your link building wrong then you could easily trip one of Google’s penalties and your site could go down in the rankings rather than up. If you get sandboxed then it could be months before your site recovers!

To avoid penalties your sites link structure has to look natural and it’s growth has to be steady and in accordance with it’s historic rate of growth. If you’ve only managed to get 3 incoming links to your site in a couple of years and you suddenly get 400-500 links in a couple of days then that is going to set alarm bells ringing at Google and it is highly likely that your site will be flagged.

A number of SEO companies will brag about the number of incoming links they are going to get you in a month. They do the work, take the money, and that’s it. And there is a good chance that your web site WILL skyrocket in the rankings – briefly. But it won’t last, and shortly afterwards it will plummet as the link velocity (the rate at which links are gained) has been too great. By that time the SEO company has taken your money and are long gone.  They did what they promised, they got you links and got you to page one.

Thats NOT the way that I work!

Link building has to be done steadily, carefully, and consistently over time. The number of links that I will get you for your site will be a percentage based on the number of links that you currently have to your site. Your incoming links will be gained from a diverse range of sources, but always relevant sites.

This package comes with a monthly fee which starts in the second month to cover the ongoing link building to your site. It’s no good getting to page one and then stopping – because you can be sure your competition won’t. There are only 10 spots on page one and thousands of people wanting to knock you out of the top 10. If you don’t keep building links then you WILL be overtaken and knocked off page one, it’s as simple as that. And that’s why you NEED to keep gaining incoming links at the same steady consistent rate.

And what about local SEO? The way Google and the other search engines work is constantly changing, and the focus is shifting towards geo-targeting and local search (ie much more relevant to the searcher). Unlike other SEO companies I will work with you to ensure that you take advantage of this gold rush opportunity before it’s gone. This is something that is overlooked by almost everyone but is the way that ALL the search engines are headed. Get onboard now or miss out completely!

PLEASE NOTE: This package also includes the Keyword Research Package as part of the service at no extra cost

Price $1495 (Plus $350/month from second month)
(Canadian Dollars)